Industry experts share their expertise and tips for success in the rapidly evolving filmmaking industry. You'll hear from industry experts such as Reid Rosefelt, Scott Andersen, and Kevin Baillie, Visual Effects/CG Supervisor at The Orphanage - post-production professionals who’ve worked closely with leading directors such as Robert Rodriguez and Quentin Tarantino. You’ll walk away with the knowledge needed to get the greatest exposure for your film even if you don't land a major distribution deal; you’ll glean applicable tips from those who have named films on their resumes; and learn how to get the most from today’s technologies while staying within your budget.

“Remote Technologies to Maximize your Post Production Budget”
With the advances in desktop post production, there is no shortage of efficient talent and skills to make your production look the best, but often the talent lives away from your production base or even in another country. Adobe experts will illustrate a remote approval workflow of an HD short produced in Northern Ireland with effects and grading done in San Francisco.
Friday, January 19 10:00am-11:00am
Tuesday, January 23 4:00pm-5:00pm
Wednesday, January 24 10:00am-11:00am

“Getting Maximum Exposure: Even if you don't land a major distribution deal”
The rapid proliferation of community video is changing the filmmaking world. Join, Reid Rosefelt, Publicist, to learn how you can leverage this exploding market to get greater exposure of your films.
Friday, January 19 11:00am-12:00pm
Tuesday, January 23 Noon-1:00pm

“Visual Effects Compositing for Superman Returns”
Kevin Baillie, (Visual Effects/CG Supervisor at The Orphanage, a leading Visual Effects and Film Production Company based in Los Angeles and San Francisco) and Mike Kanfer (Academy Award winning Visual Effects Supervisor) will illustrate how their team created hundres of visual effects composites for Superman Returns. They will review how the shots are previsualized, filmed and then composited to create seamless, photorealistic images for one of this year’s biggest visual effects blockbusters.
Friday, January 19 1:00pm-2:00pm
Saturday, January 20 4:00pm-5:00pm

“Digital Workflows on Superman Returns”
Scott E. Anderson and Mike Kanfer (Academy Award winning Visual Effects Supervisors) will explain the concept of Digital Sandbox Hub, which served as the core for all digital workflow on Superman Returns. Beginning with cinematography done with the all digital Panavision Genesis cameras and ending with the Digital Intermediate, Scott and Mike will review how the production engaged an all digital worklfow to create one of this summer’s biggest VFX blockbusters.
Friday, January 19 2:00pm-3:00pm
Saturday, January 20 5:00pm-6:00pm

“Hollywood Workflows on an Indie Budget: High def & 2k Workflows”
Filmmaker Jacob Rosenberg and David Taylor, CEO of CineForm, will discuss how HD (high-def) and digital intermediate (DI) workflows can result in huge cost savings-without sacrificing quality or color accuracy. For Indie filmmakers who want the richness of film without the cost, this session will demonstrate how to create a color-accurate film print for the big screen or for distribution on the Internet without having to undergo a more cumbersom, expensive film workflow. You will also learn how to use the latest HDV cameras and 24p workflow with the new Sony V1 camera to create a quality film.
Friday, January 19 3:00pm-5:00pm
Monday, January 22 4:00pm-6:00pm

“Expand Filmmaking Options with Interactive Flash Video”
Not only does the ubiquity of the Flash Player ensure your film can reach more audiences, but the use of Flash Professional 8 opens new creative possibilities with interactivity so you can truly engage audiences around the globe in new and creative ways. Don't just show your film - enable your audience to interact with your film by exploring different endings or change the scene order to see how it affects the storyline.
Friday, January 19 5:00pm-6:00pm
Wednesday, January 24 2:00pm-3:00pm

“HDV and Independent Filmmaking”
Jacob Rosenberg, Independent Filmmaker and Adobe Premiere Pro expert, will highlight the use of Adobe Production Studio in a variety of high-definition workflows for the independent filmmaker. Production techniques used in recent film and commerical projects will be discussed, including HDV acquisition, scanning, codecs, visual effects methodology, and digital-intermediate considerations.
Sunday, January 21 4:00pm-5:00pm
Tuesday, January 23 10:00am-11:00am

“Reach the widest possible audience through new multi-platform, interactive experiences”
Wendy Levy, Director of Eduation, Bay Area Video Coalition (BAVC) will highlight new media tools and methodologies that Indie filmmakers and producers can leverage to market their films across browsers, operating systems and devices.
Tuesday, January 23 11:00am-12:00pm

“Seamless Effects: Extending the Filmmaker’s Vision”
Rob Legato, Director, Cameraman, and Academy Award-winning visual effects supervisor for The Titanic, will show you how he uses After Effects and Adobe Premiere Pro software, along with Dynamic Link, to create amazing visual effects for feature films and commercial. He will also discuss post-production and visual effects workflows on projects like Martin Scorsese’s The Departed and Rolling Stones Documentary and Robert DeNiro’s "The Good Shepherd.
Tuesday, January 23 1:00pm-2:00pm
Wednesday, January 23 1:00pm-2:00pm and 5:00pm-6:00pm

“Overview of Production Studio”
Learn about how easy it is to work within the fully integrated environment of Adobe Production Studio Premium (comprising Adobe After Effects 7.0 Professional, Adobe Premiere Pro 2.0, Adobe Audition 2.0, Adobe Encore DVD 2.0, Adobe Illustrator CS2, and Adobe Photoshop CS2.)
Sunday, January 21 5:00pm-6:00pm
Tuesday, January 23 2:00pm-3:00pm

“Collaborative Workflow under Tight Deadlines’s Vision”
No matter what tools you use to attract attention for your film--whether digital (email, websites, Flash, MySpace, YouTube, etc.) or analog (pressbooks, stills, TV Clips, posters, postcards, t-shirts, hats, buttons, temporary tatoos, etc.)-you need to have a plan. What message are you sending out through this media? Just as a script needs a premise, a successful marketing campaign needs a strategy. Veteran publicist Reid Rosefelt would like to share his 25 years of experience with you.
Tuesday, January 23 5:00pm-6:00pm
Wednesday, January 23 11:00am-12:00pm and 4:00pm-5:00pm

“Everything Filmmakers Should Know About Publicity’s Vision”
Jason Harvey, Assistant Video Director for the Madonna Confessions Tour, will show you how to use a collaborative workflow to deliver standout visual effects and scenes as well as how to control quality and correct color on video coming from many different sources.